IKEA – more than 80% of their catalog is 3D
In 2014 I read an article in www.cgsociety.org about IKEA’s efforts of changing their methods for the creation of images for their catalogs utilizing virtual cameras instead of traditional photographic cameras. The author, Kirsty Parkin, interviewed Martin Enthed, who was then an IT Manager but now is the Development and Operations IT Manager for IKEA….